403: Michael Fox is making the choice to eat less meat a very, very tasty one.

Michael Fox is the Co-Founder and CEO of Fable Food Co, a company that create Fable, an all natural, plant-based meat crafted from real shiitake mushrooms.

Michael is an entrepreneur and formerly meat loving Queenslander, who turned vegetarian 6 years ago.

Looking to combine his cravings for meat with his healthy home cooking habits he created a whole food based, minimally processed plant-based meat.

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